What should I write about - How to find Niche Advertising Markets | 60DC

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By sunforged

Just look at the world around you... Finding a niche

When confronted with the task of writing daily it's not uncommon for one to begin to have difficulty discovering niche marketing topics that both interest you personally yet also offer some level of commercial viability.

Although common, this really is an easily conquerable block.

Simply open your eyes. The world is ripe with topics and niches. I assume some sort of mental disconnect between the offline and online world causes this problem. There is no disconnect! The online world exists solely to inform, connect and entertain members of the offline world. If it exists offline - be the one to drag the concept into the digital world, try to do it first and do it best, if you can.


Thinking about finding niche advertising markets
Thinking about finding niche advertising markets

Discovering how much expertise you really have!

Often people have a limited view of themselves. You may think you have no expertise or your knowledge is specific to just a few topics.

Well, a rather delightful correlation between successful topics and your variegated knowledge exists. Very precise, targeted terms, that are unique to your world and interests will bring consistent returns and traffic .Such terms are also likely to be conquerable with limited seo work.

So what are you expert (enough) in ?

I can glance around my home and quickly see hundreds of possible writing topics. Topics I know well, topics that I am likely to be more knowledgeable than most (or at least most who will ever be publishing online).

Im writing this on a little netbook, the general topic of "netbooks" isnt a battle I would even bother with. But, I cant help remember how just a few days into using my netbook, when I was most excited by my new acquisition, my Puppy ran by, and nipped my power cord in half with one little chomp. The replacement cords on Amazon and at the distributor were $40.00 - yet two days later I had a new cord in hand, shipped from NYC total cost to me? - $12.00! I love eBay! I would bet "replacement power cord for netbook (or insert brand name)" would be a very successful topic. I dont need a keyword tool to ascertain that. I may use one to specify my phrasing but the need or "market" is sure to exist.

I have a universal remote in front of me, I wonder where I can get best deal on a replacement ?, or how do I program this thing? or can I get rid of it altogether and use my PDA or smartphone instead? (yes, you can)

A coffee cup and a combination french press sit on my coffee table. Have you ever seen a combo travel mug and french press?

Your personal style,choices and surroundings are probably chockfull of uncommon things that could be easily converted to a winning article topic.

  • The art on your walls?
  • The places you have traveled
  • The medical illnesses you have beaten?
  • How you got your first job?

I bet you could spend a month writing new content about items, inspirations and searches you made yourself just about stuff you can see from each seat in your house.


Find hot deals, find potential niche shoppers
Find hot deals, find potential niche shoppers

Let the marketers do the research for you!

At home you are bombarded with commercials, when you step outside, billboards on busses, benches with ads and front page news are likely to enter your vision. These companies are not spending money on advertising because they like giving money away, they obviously expect a return.

How about the previews at the movies?

If you think, well, I cant compete with the Clash Of The Titans marketing machine. You are right. But, you can catch a piece of the pie. While the big guns market the movie you can begin to write about the spin-off comic books or T-shirts for your kids.

One very easy trick for finding up and coming products is window shopping and paying attention to displays at your favorite stores. I still kick myself for not writing about the Sony e-reader promo that I played with in a bookstore months before I ever saw a single ad. Often keyword research isnt very useful for such topics. If you come up with the idea before its popularity picks up the their shouldn't be much search data to look at. The trade-off is that their shouldn't be much competition either.

This is a particularly useful process if you have uncommon tastes, the products that are promoted by niche stores are more likely to translate into a conquerable niche online.

Finding a niche - Spy!

Use keyword research to find a niche
Use keyword research to find a niche

Let the article buyers give you proven topics to write about

You have to wear lots of hats to be a successful online money maker. From drafting and typing your content to promoting your work and building backlinks lots of the required activities are time intensive and monotonous.

So when you can, get other people to do this for you.

There are tons of sites dedicated to purchasing your writing at low prices and either reselling it, taking a commission or publishing themselves for long term ad revenue. Within these sites, there is always a "suggested topics' or "call for writing" section. Here at Hubpages there is an "Idea Bank" but since its poorly moderated I wouldnt put much effort into that particular source.

Its usually someones job to look into the profitability and potential of these titles and topics. Use them!

I have already outlined a worthwhile  system for finding topics and reusing the research to make hundreds of dollars off of the same general work.

How to maximize your content revenue and make hundreds from similar writing at varied sources

This is an active income method - so Im only linking to it for its insights into topic selection.

Other sites one can use solely for their suggested writing sections:

Top ten paid to write online sites

Use your statistics and analytics to find winning long tail keywords.

This is by far my favorite and most used method for finding topics to write about. Your very own private warehouse of data. Comb through your entrance keywords, your sure to find keywords, questions and strings that you did not intend to attract.

These terms are gold! You already know they are working for attracting visitors. You already wrote the info that attracted the visitors. You can expect that you know plenty about the topic and it should be quite easy to draft a couple more related articles.

Just get lost in your analytics for a day, you will come out richer!

Finding topics using your analytics data

niche markets and niche products via niche software
niche markets and niche products via niche software

Use keyword tools to find untapped traffic

When people first decide they want there writing to be more profitable they usually land at the adwords keyword tool.

The great joy of using such a tool is that it shows you what markets already exists. You can run a URL of one of your existing articles through and begin dissecting keywords, you can run a URL of your competitors site through and begin to mine the keywords. You can type in whatever idea has sprung into your mind and see how much of the world also cares to know about such topics.

Its just awesome!

After finding terms that have a minimum level of traffic, your very next and most important step is deciphering your competition for the first page and first couple of positions. If you cant be there, you pretty much should keep searching and maybe slecting smaller sub topics within whatever you were interested in. There are enough competition free niches for the intrepid searcher, find them!

I put the adwords tool last. Because it shows the past. The past is valuable, very valuable, but I tend to write and bank on the future.

There are a lot of formulas out there, about how to interpret this data. Some are rather good, some are downright dumb ( there is one popular formula that tells you to pay attention to number of competitive results - thats crap,)

Ill try and dig up Courts, freely posted formula from his blog, Court went on to found The Keyword Academy which offers a $1 first month fee for their training course. Its one of the very few things about the Internet marketing world I can support as ethical and effective!

I wanted to write all about my keyword selection methods but TKA did it better.

Use Google Search Tools

Google Wonder Wheel - Use the wonder wheel to figure out long tail keywords

Google Suggested search - as you start typing into google a drop down should give you suggested terms, pay attention as google learns these from the actions of all its searchers!

Paid Tools for keyword research

When you start developing an income from your online writing and promotion efforts, your first purchases should be reinvestment's into your business.

Keyword Research takes forever- some tools that save you time and work well are:

Market Samurai - a free trial is available via the original 30 Day Challenge (Ed Dale)- which was a great program at one point, now its not much better than a noob farm. The tool is amazing and is worth buying - of course get the trial first.

Micro Niche Finder - http://makecashwriting.com/nichefinder This tool was heralded by a lot of writers/money makers I followed. I was impressed by the product and do think its worth the investment. The time I have saved is near immeasurable. One of the features I really enjoy about Micro Niche Finder is its built in commercial intent feature.

I usually try and avoid suggesting paid software, but quite frankly I wouldnt be able to do all the things I do if I still did my keyword research completely manually.

Perhaps you can write better about this topic? Or you are interested in sharing your knowledge or experience for a little returns in income? Try out this free community - Sign Up for Hubpages

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Comments

Linda Myshrall profile image

Linda Myshrall Level 1 Commenter 2 years ago

Another hub full of great ideas, tricks, and secrets. I don't know about anyone else, but I would be lost without you... I have now bookmarked so many of your articles that you have your own folder. And, yes I do read them--so often that they're dog-earred. I am constantly coming back to them because there is so much in them that I'm learning over and over again from the same ones. As usual, thumbs up and thank you, Linda

AlexK2009 profile image

AlexK2009 Level 4 Commenter 2 years ago

A valuable set of ideas. The key i picked up is to use other people's effort.

barryrutherford profile image

barryrutherford Level 5 Commenter 2 years ago

great food for thought well done ! :)

Kay Creates profile image

Kay Creates 2 years ago

Helpful information. Thank you.

KimberlyLake profile image

KimberlyLake Level 5 Commenter 2 years ago

Very informative I enjoy your hubs!

sunforged profile image

sunforged Hub Author 2 years ago

Im glad you enjoyed this, where do you all find your inspiration?

SiddSingh profile image

SiddSingh 2 years ago

Getting 'good' ideas to write about is a constant challenge. I have been following some of the tricks that you suggested here, though not all.

Once you start writing enough, the hunt for a good topic become almost constant - even when you are traveling or watching TV. I have made a habit of keeping a little pocket notebook (of the paper and pen variety) with me, and sometimes while shopping with my wife, I will whip it out and note down an idea. Right now, I have two pocket books full of potential hub topics - I am now trying to find enough time and will to write on all those topics!

sunforged profile image

sunforged Hub Author 2 years ago

@sidd

Someone with your portfolio of writing probably has a real treasure trove of keyword data in their analytics account? Do you delve new topics from their much?

I do use a similar method as your notebook, often its just scraps of paper! but, I also have a record option on my mp3 player which is always on me - so I make notes with that, Those with cell phones could probably text themselves or leave messages on their home answering machine.

Hello, hello, profile image

Hello, hello, 2 years ago

Thank you for your wonderful hub and your kindness to help. They are really useful and I will keep this information and come back to it times again.

billyaustindillon profile image

billyaustindillon Level 2 Commenter 2 years ago

Lots of constructive ideas - thanks great niche ideas.

Peter Dickinson profile image

Peter Dickinson Level 2 Commenter 2 years ago

Whereas I have never found myself short of things to write about You have given me some great ideas for when I do. I was interested in what you had to say about the micro niche finder. I have thought about it a time or two but got no further. Maybe I will give it a go. Thank you.

Jen's Solitude profile image

Jen's Solitude Level 2 Commenter 2 years ago

This is exactly the kind of top notch advice I appreciate receiving. Thank you so much for sharing so often. Many times I have to reread what is written, but when I finally get it, I benefit greatly! :-)

wavegirl22 profile image

wavegirl22 Level 4 Commenter 2 years ago

no one breaks things better than you ;) thumbs up!

sunforged profile image

sunforged Hub Author 2 years ago

I was still planning on coming back and doing some sprucing up? Anybody have any confusion over explanations or suggestions, anything to add?

Thanks all for stopping by. Hope to have helped with the muse search.

FGual profile image

FGual Level 3 Commenter 2 years ago

A lot of information here. Need to get on the niche site path and stick with it.

Anath profile image

Anath 2 years ago

Bookmarked for reference, this is an excellent source of information. I usually write about topics that I find interesting but I didn't know how to maximize that, thanks for sharing your knowledge.

Springboard profile image

Springboard Level 5 Commenter 2 years ago

Very useful hub I think, and on more than just one level because it focuses on the search for ideas to write, as WELL as delves into SEO, keyword usage, and traffic building.

For me, of course, the writing part is my favorite part. The rest is all gravy.

Hub well done. Thanks.

livewithrichard profile image

livewithrichard Level 1 Commenter 2 years ago

This is all great information Josh. I would add doing searches for Twitter trends, Google trends, and Yahoo Buzz for topics you can ride the bandwagon with. Trends may not be good for the long term but they do provide a quick boost in both traffic and CTR's. Plus, the broad topic of trends is highly searched.

Amber Allen profile image

Amber Allen Level 4 Commenter 2 years ago

Bookmarked and rated up - I've got to widen my horizons when it comes to looking for subjects to write about. Amber

_cheryl_ profile image

_cheryl_ Level 2 Commenter 2 years ago

This is a great reminder of how unlimited our writing topics can be. Sometimes its easy to overlook a simple subject by digging too hard. My experience at least. Thanks for your awesome advice!

prettydarkhorse profile image

prettydarkhorse Level 2 Commenter 2 years ago

I rated this up like your other hubs because I am learning a lot, Sir, I have 8 more hubs to go, Thank you for the information, Maita

samsons1 profile image

samsons1 Level 5 Commenter 2 years ago

thanks so much. After just three hubs I ask myself what next, and drew a bust. Splendid article.

shazwellyn profile image

shazwellyn Level 4 Commenter 2 years ago

I can see you are telling us to look around - there are ideas everywhere. You have wired your brain to be observant in these ideas - I can see how this can happen. I was at the dentist today, for example, and saw an article that has given me a seed for a hub... I see ideas in the wonderwheel now and when there is something 'different' I can be caught checking out the keyword in adwords - hehehe. It can be a natural progression to think in this way or... you can draw attention to these ideas from a 'rewire your brain' hub by Sunforged :)

lakeerieartists profile image

lakeerieartists 21 months ago

Your information is right on Sunforged. For me finding stuff to write about has never been a problem. I seem to always come up with new ideas consistently. Now if I could just find enough time to write about them and do everything else I need to do. :)

creativeMind profile image

creativeMind 21 months ago

some solid information.good.

sunforged profile image

sunforged Hub Author 21 months ago

Niche Advertising Markets are found by just opening your eyes!

@LEA - I have no problems discovering niche topics that can be both interesting and profitable. But we are not all wired the same.

Dobson profile image

Dobson Level 1 Commenter 21 months ago

Nice hub Josh! Lots of great ideas for sifting out a niche!

sunforged profile image

sunforged Hub Author 4 months ago

The Google Wonder Wheel is dead. Try using Google Search Assist instead.

lbidd54 profile image

lbidd54 Level 1 Commenter 4 months ago

Great information as always. Another of your hubs bookmarked for re-reading. Thanks!

Wesman Todd Shaw profile image

Wesman Todd Shaw 4 months ago

I'm as excited as you are! This whole deal is just there for the taking!

I'd tried some pathetic things before I realized that I knew TONS of good info and could say so much about some products that I do love, am interested in - and it's all worked out fairly well. I hit search engines for expensive acoustic guitars, and there I am - only folks outranking me are big time distributors, and they've only got short biased reviews on their pages. If folks want the real skinny, they'll read mine.

I might give the one time paid fee for an article gig a go at some point. No shame in any of that - and anyone who's been hit by a never ending Google slap or have lost their adsense account...should check that out straight away.

Basically, I come to THIS subdomain to learn about internet writing, and to feed off of the Sunforged positive energy!

El Ray profile image

El Ray Level 2 Commenter 4 months ago

You've provided some excellent and very useful info on a topic that concerns all online writers .. what to write about. Voted up + useful! I have a few methods I use to keep the content ideas flowing: (1) iCurrent (delivers daily content updates on topics I've subscribed to. It's similar to Google Alerts), (2) a Hubpages draft folder for all the article ideas that pop into my head (I set up a file for the article and start doing my research), and (3) ideas from content I've previously written for other platforms as well as my old blogs/websites.

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